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Beyond Meat Debuts Vegan Ground Beef

Vegan company Beyond Meat will debut plant-based ground beef Beyond Beef at retailers this year. The new product was created to displace traditional ground beef—the largest segment in the beef industry—and is made from a blend of pea, mung bean, and rice proteins that mimic the texture of its animal-derived counterpart and can be used in recipes such as meatballs, tacos, and chili. “We’ve long had our eye on creating a product that enables consumers to enjoy all the benefits and versatility of ground beef while tapping into the human health, environmental, and animal welfare benefits of plant-based foods,” Beyond Meat CEO Ethan Brown said.

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“As is our commitment, we’ve built this latest addition to our family of plant-based meats while being thoughtful about ingredient choices that support everyday use by the whole family, including strict avoidance of GMOs, soy, or gluten.” (vegnews.com)

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